Este caso interactivo nos muestra el proceso de selección del despacho de abogados Perez Llorca para un puesto de abogado j unior. Entrevistas con la directora de RRHH, un timeline de la empresa y otros gráficos dan más información sobre el despacho y la "guerra del talento" en el sector. Como ejercicio, el alumno puede observar cuatro entrevistas con los candidatos y tiene que seleccionar el más conveniente como nuevo abogado junior.

Providers tend to execute a single communications plan across all of their partners, often missing out on opportunities to improve indirect channel performance. Listen as Tiffani Bova highlights the key findings of her recent research that shows how tailored communications can drive higher contribution and loyalty from all channel partners.

Are you drowning in information yet thirsting for insight? Business Intelligence isn't a technology problem, so it can't be solved by technology alone. This presentation discusses how to shift the focus beyond the efficient delivery of information to a strategic approach emphasizing the value of the information itself. KPMG discusses how to achieve accuracy in insight and drive better business performance through business intelligence.

In the 100th Digital Business podcast, we talk to Lord Digby Jones about how he runs his business from a virtual office. Plus: fake websites, mobile business apps, a company chairman who tests mobile devices in a dishwasher - and using mobile phones.

Este caso interactivo narra la historia de NERTUS, una alianza estratégica entre Renfe y Siemens, y explica cómo se ha alcanzado el éxito en el área de mantenimiento. El caso está forma do por tres secciones principales: La opinión de los directivos, El proceso de mantenimiento y La visita virtual al taller de mantenimiento

One of the keys to taming the wild-wild-west of social media can be found in governance practices. In this podcast, Chris Boudreaux of Accenture highlights the findings of his survey of how leading companies are applying governance to social media to protect the brand, the company and the message. Listen and learn more.

This multimedia documentation introduces the concept of Customer Lifetime Value - CLV. It contains two interactive calculators (for average input scenarios and flexible input scenarios) for making calculations, showing the results numerically and through interactive graphs.

Recently released data of an estimated 5% drop in German GDP in 2009 underscores the fragility of Germany and Europe's fledgling recovery. Implying flat growth in the fourth quarter in Europe's largest economy, following a 0.7% advance in the preceding three months, the flash estimate corroborates our forecasts for subtrend growth in Europe in the next 12 to 18 months.

Tras un 2009 profundamente marcado por la crisis financiera, ¿cuál será la situación durante el año que ahora empieza? ¿Qué retos deberán afrontar los profesionales y qué opciones tienen para solucionarlos? 10 profesores del IESE, directores de los departamentos académicos en los que trabajan, responden a estas preguntas.

How can businesses break into social networks without interrupting the conversation? And how can machines understand the sentiment of all that data?